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April 2017 Archive

DesignLapse: Simply Love


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Watch my design process on how to design a logo step-by-step in Illustrator in what I’m calling a “DesignLapse”.

This logo was designed for Simply Love.

Enjoy!

How to Plan Your Website Design: 3 Steps to Creating an About Page that Converts / Part 3

This week we’re continuing the series on How to plan your website design to maximize user experience on your websites. Today we are focusing on 3 tips to a highly converting About Page!

Here’s 3 things every awesome About page has:

  1. Identify Problem + Present Approach
  2. Your Qualifications + Personal Connections
  3. Build Value Expectations

Get the FREE Website Content Roadmap >

I have something really cool for you, it’s a checklist on what you need on your website. I have them broken down by page: what kind of pages you want on your site, and what the strategies are for each page within the type of site that you have. To grab the website content roadmap, go to http://lovins.co/roadmap, totally free and it’s totally awesome, you’re gonna love it. You’ll wanna print it out and you can check off all of the awesome things that should be on your site.


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TRANSCRIPT

Hey there, Cathy Olson here of Love Inspired, love-inspired.com, and this week is part three in our series talking about how to plan your website design and, more specifically, talking about about pages today and how to make your about page awesome. If you haven’t already watched the other videos in the series, make sure you check those out because in the other videos we kinda go over what’s your overall plan for your website and how do these pieces fit together? Now we’ve made it to the about page and you think, oh, the about page, this is so easy, I just talk about myself the whole time. No, no. Totally wrong. Actually, totally wrong. The about page is actually about them. I know, we’re all so selfish and we just all wanna, but think about it, this whole entire website’s not for you, this website’s for them, so every single page, just get over it, every single page is about them including the about page. Your main goals for your about page is to identify their problems and convey your approach to solving it. So yes, it’s kind of about you, it’s sort of about you, but really, it’s more about how you can help them and why you are qualified to help them.

Number one, identify their problem and say what your approach to it will be. Once you’ve identified what their problem is, what they’re struggling with, and how you fix it, what’s your approaches to fixing it, and maybe it might be even a little bit controversial of approach ’cause that will really stand out, what actually qualifies you to help them and what is it that you do to actually help? This is where we do want your personality to really get infused in everything you’re saying. I think an about page is actually one of the places that can be most like you, most casual, most personal, because this is where they are actually looking to create a connection with you.

The second thing you want to do is what qualifies you to help them and you wanna start creating some personal connection points. If you love dogs, if you’re a mom, if you like candy, whatever it is, you like seafood, if you like pina coladas and getting caught in the rain, these are the things that your prospective clients and customers wanna connect with you on because you wanna break down the barriers, you want them to trust you, you wanna start building that report or that kind of personal connection with them.

And the third thing that you need on your about page to make it awesome is that you wanna start building a value expectation. What I mean by building a value expectation is you want to start competing on value and not price. Here in the about section, you should start talking about what their life would be like, how it would be different, what are those non-tangible wins, those successes that you create with your product or your service that will make it so that money is not really the issue anymore. You’re just saying, why what you do is so valuable and so amazing so that we’re starting the conversation about it being more about the value and not the actual cost, you’re building up an expectation of quality here. It’s really cool to kind of close with that on an about page so that you’re kind of leading them into the next step, which is, they’ll probably either be going to your services page or like a portfolio page from here, so you wanna start creating that value, that setup of value, so those are the things that make an about page amazing and so awesome.

I’ve created a cool free download for you called the Website Content Roadmap. Head to lovins.co/roadmap, it has a breakdown of all the different pages for all the different types and also, what the strategy should be on each type of page.

And make sure you join us next week where I will be talking about the services page, ’cause this is a big one and I can’t wait to share it with you. Thanks so much guys.

Get the FREE Website Content Roadmap >

DesignLapse: Plan & Record


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Watch my design process on how to design a logo step-by-step in Illustrator in what I’m calling a “DesignLapse”.

This logo was designed for Plan & Record.

Enjoy!

How to Plan Your Website Design: 3 Steps to an Awesome Homepage & Content tips / Part 2

This week we’re continuing the series on How to plan your website design to maximize user experience on your websites. Today we are focusing on 3 steps to an Awesome Homepage!

Here’s 3 things every awesome homepage does:

  1. Is speaking to their client/customer
  2. Explains their USP
  3. Tells them where to go next

Get the FREE Website Content Roadmap >

I have something really cool for you, it’s a checklist on what you need on your website. I have them broken down by page: what kind of pages you want on your site, and what the strategies are for each page within the type of site that you have. To grab the website content roadmap, go to http://lovins.co/roadmap, totally free and it’s totally awesome, you’re gonna love it. You’ll wanna print it out and you can check off all of the awesome things that should be on your site.

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TRANSCRIPT

Hey there, I’m Cathy Olson of Love Inspired, Love-Inspired.com and this week in this series we are talking about how to create a website design. And today we’re talking about the homepage how to plan this all out, what your home page needs, and how to make it amazing. When planning out your homepage, you have to think about three things.And if you guys missed the last week’s, make sure you check out last week’s where I talk about an overall strategy and some things you have to have in place before you start. But once you get through that, what does a homepage actually need to make it amazing?

There’s three things that your homepage absolutely has to have in order for it to be awesome. If any of these things are missing from your homepage it’s not gonna be as awesome as it could be.

The first thing is that your homepage actually has to be about them. And now I know this seems very counterproductive or counterintuitive but it’s true. It really has to speak to them. People are constantly making subconscious decisions on where they’re gonna spend their time and what they care about it. And if you don’t immediately speak to them, they can check out and hit that close button, or back, or wherever and go back down some other rabbit hole. Put yourself in their shoes and this where empathy will go a long way when you’re planning this stuff out. You want to think about why did they come to my site. What are they looking for? And can I help them? Don’t worry about the people, don’t worry about keeping everyone. You really only want to keep the people that you can actually help. Be in their shoes. Be in the shoes of your ideal client and say why are they here. What do they need to hear from me? They want to know that you can help them with whatever problem they’re facing. They want to know that your product, your service, whatever, is the perfect thing. It’s just the thing that they need. You want to be able to answer that question right away. If you open up your homepage by just showing yourself off and everything you do and how awesome you are, doesn’t really answer the question is this person right for me. It’s really important that you make it about them. Whether that is some narratives saying hey are you struggling with this, or let me guess, you’re having this problem. Or if it’s explaining what you do, I help these people get through this by doing this. Whatever it is, if it’s a statement, some sort of visual depending on your business, try to answer that question as soon as possible that you can actually help these people. And then they’ll want to tune in for sure.

The second thing that makes an amazing homepage is your U.S.P. or it’s unique selling proposition. But yes, we understand that you know the problem. But how can you fix that problem better than anyone else? What makes you different? What you makes you unique? What’s your little edge or like think about it like a what’s your spin. How is it that you can help them in a way that nobody else can? Whatever you do, you’re probably not the only person on the planet that does it. This is your chance to say yes you need help with this. I can help with that. But here’s why you should choose me instead of them. And again, this could be in showing your expertise, showing what you do, maybe it’s a testimonial, something like that that actually pushes you above and says hey here’s that extra piece that I’ve got for you.

And the third thing that awesome homepages have is they actually tell people where to go next. A lot people make this mistake and that they throw a bunch of information on the homepage without a real clear indication of where to go next. How do you draw them into the site? Yes, okay we’re here, we’re sticking around. We love you, we love what you do. But now what? Now what do you want me to do? Make it so easy that their brain subconsciously click that button and head over there. Do you want them to know more about you? Do you want them to know about your services? Do you want them to sign up for your newsletter list? What is it? What’s that one next step and don’t give them 10 places to go, right? If you confuse them too much, they’re not gonna know where to go either. There is a balance between telling what to do and giving them too many options to do all the things. Just choose one or two things to kind of lead them through. These don’t have to be heavy decisions, they can just kind of you know walk them through to the next page. Those are the three things that awesome homepages have that will help people stick around, dive in, and get to know you better.

And next week, I’m gonna be back in the series talking about your about page. You’re not gonna want to miss that. Alright, thanks so much guys.

Get the FREE Website Content Roadmap >